Working with partners
We take a collaborative approach to improving fuel efficiency by working side by side with a range of manufacturers to develop fuels and lubricants for engines and other equipment.
Our relationship with Daimler allows us to develop advanced lubricants that match advanced engine technology. One example is Shell Rimula R6 LME, a synthetic lubricant that protects heavy-duty engines and helps reduce fuel use. In 2011, Daimler chose Shell Rimula R6 LME and Shell FuelSave Diesel for testing the fuel efficiency of its newest truck series. Driving in normal traffic conditions over 10,000 km, the trucks set a new standard in fuel efficiency for road transport.
We also work with a number of other manufacturers to develop more efficient fuels and lubricants, including Audi, Chrysler, Ducati, Ferrari and Volkswagen.
Working with consumers
We continue to work with consumers to help them to save energy. Through face-to-face training, driving simulators and online tutorials, we have helped more than 200,000 drivers learn how to use less fuel since 2009. We set a new Guinness World Record in 2011 for the “largest fuel efficiency lesson”. At this event more than 3,200 people in 10 cities across Europe and Asia took part in simultaneous training sessions. They learned how a few simple changes to their driving habits could help them save fuel and reduce motoring costs.
We are saving energy at Shell-owned service stations by fitting them with more energy-efficient equipment for lighting, refrigeration and temperature control. Energy use has gone down by an average of 22% at each site. By the end of 2011 we had modified 2,280 service stations in Austria, Canada, Denmark, France, Germany, Luxembourg, Norway, the Philippines and the UK. Work is under way to improve energy efficiency at our sites in other countries.
Shell joined Canadian Geographic magazine to encourage customers to learn more about energy efficiency at home and on the road. As part of the initiative, six households from across Canada competed in the Energy Diet Challenge in 2011 to see who could shrink their carbon footprint the most. The winning household made simple changes such as shortening the time spent showering, and fully switching off their televisions, that made a noticeable difference in their energy consumption. The next phase aims to increase awareness of energy use among students across Canada in 2012.