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BRANDED RETAIL SITESthousand, per year-end
Branded retail sites (thousand, per year-end) for Americas, Asia-Pacific, Europe, Other – development from 2008 to 2012 (bar chart)

Our branded fuel retail network is the world’s largest, with about 44,000 service stations in more than 70 countries. Our experience in fuel development, over more than 100 years, underpins our position today as a leading provider of innovative fuels. Differentiated fuels with unique formulations designed to improve performance are available in more than 60 countries under the Shell V-Power brand. In 2009, we launched Shell FuelSave fuels. These products are now available in 18 countries. Shell also sells Shell Fuel Economy, our formula for petrol and diesel in about 20 countries where Shell FuelSave has not yet been launched.

Shell has a close technical partnership with Scuderia Ferrari. Our fuel has helped the Ferrari motor racing team to achieve 10 Formula One World Constructors’ and 12 World Championship Drivers’ titles. This partnership enables our scientists and engineers to develop cutting-edge fuel technologies for the racetrack that can then be transferred to road fuels for the benefit of our customers.

We continued to invest in selected retail markets. In 2012, we agreed to acquire Neste Oil Corporation’s network of 105 unmanned retail sites in Poland. In 2011, we acquired 253 retail sites in the UK, primarily in central and south-east England.