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Branded retail sites year-end number in thousands
Branded retail sites (year-end number in thousands) for Europe, Americas, Asia, Oceania and Africa – development from 2010 to 2014 (bar chart)

Our branded fuel retail network is the world’s largest, with close to 43,000 branded service stations in over 70 countries. Our experience in fuel development, gained over more than 100 years, underpins our position today as a leading provider of innovative fuels. Differentiated fuels with unique formulations designed to improve performance are available in more than 60 countries under the Shell V-Power brand. Recently, we launched our latest generation of Shell V-Power across a range of key markets, including Japan and Brazil. Shell is the leading supplier of premium fuels among the international oil companies. In 2009, we launched the Shell FuelSave range. These products are now available in 22 countries. Shell also sells Shell Fuel Economy, our petrol and diesel formula for about 20 countries where Shell FuelSave has not yet been launched.

Shell has a close technical partnership with Scuderia Ferrari. Our fuel has helped the Ferrari motor racing team to achieve 10 Formula One World Constructors’ and 12 World Championship Drivers’ titles. This partnership enables our scientists and engineers to develop cutting-edge fuel technologies for the racetrack that can be used to make better road fuels for our customers.